Senior Business Analyst (Lifecycle Marketing) - Whoop

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

The Marketing Analytics team at WHOOP helps drive smarter, data-backed decisions that fuel sustainable growth. We work closely with stakeholders across marketing, product, and growth to ensure that insights translate into meaningful business outcomes. Our team values collaboration, curiosity, and structured problem-solving—using data to bring clarity to complex challenges and helping WHOOP optimize how we engage and retain members.

We are seeking a Senior Business Analyst to support our Lifecycle Marketing (LCM) team, which plays a critical role in engaging, retaining, and monetizing our member base. This role will drive insights that optimize WHOOP’s marketing campaigns, refine customer segmentation strategies, and improve retention and engagement metrics. You will work closely with LCM, Data Engineering, and Product teams to ensure data-driven decision-making and campaign effectiveness.

*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. *

Last updated: 20 hours ago

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