Tradeshow and Event Marketing Manager - Verkada

Tradeshow and Event Marketing Manager

Verkada, the startup reinventing physical security through AI and the Cloud, is on the lookout for a dynamic North American Tradeshow and Event Manager. In this role, you will take the lead in selecting, scoping, planning, and executing our pre, post, and during-event presence at various trade shows across the country. As a vital member of the Americas field marketing team, we're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully orchestrating large-scale, complex, in-person, hybrid, and virtual events. This role is based out of our New York City office. 

Roles / Responsibilities

In this pivotal role, you'll be at the forefront of leading and executing major quarterly events (3P) across North America. On a day-to-day basis, you will:

• Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals. This includes ongoing identification, evaluation, and selection of relevant industry events based on consistent criteria you will develop.
• Collaborate with your field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement with the Americas Acquisition (Demand Gen) Team.
• Manage all aspects of these events, including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and the many engaging event experiences, including on-site and co-located mini-events, meeting opportunities, and extensions.
• Track follow-up, collaborating with the Acquisition and sales teams to measure results with goals and evaluate future participation, areas of improvement, and alternatives.

Qualifications

• 5+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows, ideally within high technology.
• A history of managing calendars for events with multiple running simultaneously.
• Strong event management, project management, budget management, and reporting experience including using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience negotiating with and managing external suppliers, agencies and venues and coordinating a wide range of services, including space allocation, traditional and digital signage, attendee flows, security, food & beverage, temp staff sourcing and management, transportation, giveaways, etc.
• The ability to frequently travel nationally and internationally, including weekends (some holidays) and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.
• Demonstrable experience creating creative, unexpected, and successful event and / or campaign experiences.
• Bachelor's Degree or equivalent of 4+ additional years of work experience.
• Ability to travel up to 35%.