Director, Digital Demand Generation

Director, Digital Demand Generation - TripActions

As the Director of Digital Demand Generation, you will be responsible for driving measurable growth through data-driven marketing strategies. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets. Leading a team of Campaign Managers, you’ll oversee the strategy, execution, and performance of marketing initiatives across our priority markets globally. Reporting to VP of Demand Generation, and collaborating closely with senior leadership, sales, marketing, operations, web, field marketing, and customer success teams, you'll align marketing strategies with business objectives to accelerate Navan’s success globally.

What You’ll Do:

Strategic Campaign Leadership and Pipeline Accountability:

Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
Partner with product marketing and content marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.

Campaign Strategy & Execution:

Develop integrated paid marketing strategies supporting the broader campaign’s overall objectives, focusing on audience engagement and customer acquisition, through paid channels.
Forecast the projected impact of paid channels
Oversee the high-impact performance marketing campaigns for our SLG business across channels including Paid Search (SEM), Paid Social (Meta, LinkedIn, etc.), Display, Video and Email in collaboration with the Growth team.
Monitor key performance indicators (KPIs) and continually test and refine campaigns for maximum efficiency and performance.
Work with marketing ops and analytics teams to track and report on key metrics, providing insights to improve campaign effectiveness.
Nurture prospective buyers through Top, Middle and Bottom of Funnel campaigns through content downloads, webinars, events and other offers to further educate and engage our audience.
Build web experiences that tell our stories, nurture our audience and convert at a high level.
Conduct A/B testing, audience segmentation, and other optimization techniques to improve ad and landing page performance and overall campaign results.
Analyze campaign performance regularly, using data to optimize and refine future campaigns.
Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.

Cross-Functional Team Collaboration:

Work closely with different marketing functions, such as product marketing, content, events, operations, growth, customer marketing, and public relations, to ensure a cohesive and coordinated approach to campaigns.
Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.

Data-Driven Optimization:

Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.

Budget Management:

Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

What We’re Looking For:

Analytical Expertise: A data-first mindset, with experience using tools like Marketo, Salesforce.com, and analytics platforms to track, measure, and optimize marketing performance.

Experienced in working with Global team across multiple time zones

Proven Leadership: Experience managing and mentoring cross-regional teams, with a track record of building high-performance, data-oriented cultures.

Integrated Marketing Experience: Deep understanding of multi-channel strategies, including digital marketing, paid media, field marketing, and content-driven campaigns.

Strategic Vision and Execution: Ability to develop long-term strategies and execute tactical plans that drive demand, build brand awareness, and grow revenue.

Sales Collaboration: Strong ability to align marketing efforts with sales processes, ensuring a seamless connection between marketing initiatives and revenue outcomes.

Agility and Adaptability: Comfort working in a fast-paced environment, managing multiple stakeholders, and balancing competing priorities.

Passion for Results: A relentless focus on metrics and outcomes, with a history of delivering measurable growth through marketing initiative

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity.

For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Pay Range

$150,000—$275,000 USD

Last updated: 20 hours ago