Director, Performance Marketing - SonderMind

About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized  mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical  outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

About the Role

The Director, Performance Marketing at SonderMind will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our mental health services. Your actions will be tied directly to client acquisition, retention, and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid and organic media, including SEO, experimentation, conversion rate optimization, and innovative acquisition strategies.

Working closely with the VP of Marketing and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across Product, Enterprise, and Growth functions. Your strategic insights will directly influence company-wide decisions and contribute to SonderMind's mission of improving mental healthcare accessibility. 

This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution, SEO best practices, and website management will be instrumental in building a world-class performance marketing operation.

What your day-to-day looks like

• Drive Data-Informed Decisions: Analyze performance metrics and guide your team in implementing strategic optimizations that significantly impact our growth.

• Innovate for Growth: Identify and implement new approaches to increase client acquisition and retention and stay ahead in a competitive landscape.

• Shape Strategic Direction: Report key insights to stakeholders and executives, contributing valuable perspectives on go-to-market strategies to maximize our growth potential.

• Lead SEO Initiatives: Spearhead enterprise-level SEO projects, enhancing our digital presence and organic reach.

• Advance Marketing Analytics: Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization.

• Optimize website throughput: lead our CRO initiatives and optimize client touchpoints to increase ROI.

• Ensure Regulatory Compliance: Maintain the integrity of our marketing efforts by ensuring all activities adhere to industry regulations and best practices.

• Develop B2B Strategies: Create and execute effective B2B marketing plans, opening new avenues for partnerships and growth.

• Foster Creative Collaboration: Work closely with Creative and Content teams to develop high-performing campaigns that resonate with our target audience.

What does success look like?

• New Active Client growth: Driving new clients through direct, paid, and organic channels
• Increased efficiencies in Customer Acquisition Cost (CAC): Meeting or exceeding customer acquisition cost goals through data-driven campaigns.
• Conversion Rate Optimization (CRO): Increase conversion rates through thoughtful and iterative testing.
• Improved LTV:CAC Ratio: Optimize CAC in areas that are most advantageous to the business.
• Efficient MQLs and SQLs: Drive cost-effective and qualified leads for our enterprise teams.
• Campaign Efficiency: Effectively managing budgets to ensure maximum value for every marketing dollar spent - driving cost-efficient client referral
• Channel Expansion: Identify new, cost-efficient channels to activate media on and acquire clients through
• Brand Growth & Recognition: Driving brand visibility and engagement while maintaining a focus on performance and bottom-line results.
• Team Leadership: Leading and mentoring a high-performance marketing team, cultivating a results-driven culture.

Why Join Us

• Be part of a mission-driven company that's transforming healthcare accessibility through innovative technology.
• Lead significant marketing initiatives with substantial resources and executive support to drive meaningful impact.
• Develop your expertise at the intersection of healthcare, technology, and digital marketing—an area of growing importance and opportunity.
• Work with a talented team in a collaborative environment that values innovation, results, and professional growth.

Who You Are

• 10+ years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven success in driving customer acquisition and ROI across digital channels (Google Ads, Facebook Ads, programmatic, TV, etc.) in a fast-paced, high-growth environment.
• Deep expertise in SEO and organic search strategies, with hands-on experience in optimizing website visibility, conducting keyword research, and developing link-building strategies.
• Strong background in utilizing analytics tools (e.g., Amplitude, Looker) to monitor and analyze the performance of digital marketing campaigns across paid and organic channels.
• Expertise in integrating data from multiple sources (CRM, third-party tools, etc.) to track ROI, customer lifetime value (LTV), and other KPIs.
• Proven ability to create and present detailed performance reports to executive leadership, translating data into strategic decisions for marketing improvements.
• Strong understanding of data privacy regulations (e.g., GDPR, HIPAA, CCPA) and their impact on performance marketing and experience working with legal teams to ensure compliance.
• Experience in the healthcare or tech industries is a plus, as is a solid understanding of these sectors' unique challenges and regulations.

Our Benefits 

The anticipated salary rate for this role is between $185,000 - $200,000 per year.

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.

Last updated: 19 hours ago