Brand Director - Rubrik

Brand Director

Rubrik is looking for a dynamic, creative-minded, audience-focused, Brand Marketing leader to join our team!

In this role, you will lead the development of breakthrough marketing plans and activations that create brand love and deliver marketing results and business impact for the Rubrik brand. This is an incredible opportunity to contribute to marketing endeavors that support Rubrik’s market-defining portfolio of products that help businesses become cyber resilient. 

The Brand Marketing Director is someone who has successfully built brands and businesses while leading Content Marketing and Creative teams. We’re looking for someone with their finger on the pulse of both the IT and security community and broader societal trends, who can creatively cut through the noise and have Rubrik stand apart with a unique point of view.

The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. Proven ability to build, support, and encourage multi-disciplinary teams to do the best work of their careers.

What you’ll be doing:

• Brand Strategy & Design: Define and execute a clear and compelling brand identity that differentiates Rubrik in the market. Develop a clear value proposition, consistent brand voice, unified messaging framework, and unified visual identity aligned to company objectives and customer needs. 
• Brand Amplification: Elevate brand visibility by cultivating relationships with influencers and industry leaders. Partner closely with the Global Comms team to help drive earned media coverage and thought leadership opportunities reinforcing our credibility and market position. Champion brand purpose, ensuring it is coordinated into the definition of our brands and into how our brands show up at every touch point. Monitor and manage brand equity, including brand awareness and loyalty. 
• Digital & Content Marketing: Develop a data-driven content strategy supporting inbound marketing and lead generation, and guide the direction of high-impact content across web, blog, and other channels to engage our audience with thought leadership.
• Growth Marketing & Demand Generation: Build and execute targeted, brand-driven campaigns that attract, nurture, and convert customers. Leverage data and analytics to optimize performance and ROI.
• Brand Team Leadership: Build and lead a world-class brand team including the Creative and Content Marketing teams, and deploy the Brand budget the most effective and efficient ways. Advocate for brand marketing investments that create sustainable, marketing impact and business growth. 
• Customer Obsession: Be a knowledgeable authority on the audiences and personas we support including those in the offices of the CIO and CISO, and industries in which we compete. Conduct market research to understand customer preferences and industry trends. Bring fresh, relevant points of view to the work at hand and build what's next. 

What You Need to Succeed:

• • Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands. 
  • Applied use of consumer insights, market research, marketing analytics and measurement models
  • Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics
  • Be a confident storyteller; exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization 
  • Be energized by connecting the dots between insights, strategy and planning, and impactful results 
  • Model collaboration and leadership combined with optimism, curiosity, creativity, and a bias for swift action
  • Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders
  • Strong business knowledge and results orientation
  • 12+ years’ experience in brand marketing
  • Bachelor’s Degree or equivalent

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Last updated: 18 hours ago