At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketing Lead to build a robust ecosystem of strategic partners that accelerate the growth of Ripple's suite of payments, stablecoin, and digital asset custody products.
In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a go-to-market (GTM) strategy to acquire and engage partners across various verticals, including but not limited to: centralized exchanges, payments service providers, banks, and cloud platforms.
The ideal candidate will have extensive experience leading product marketing and/or strategic partnerships for crypto focused products in a quickly evolving, start-up environment.
WHAT YOU'LL DO:
- Lead development of the partner go-to-market strategy, including target partner segments and personas, value propositions, use cases, geographic focuses, and partner journeys in collaboration with product, business development, and marketing.
- Create compelling, differentiated messaging and positioning, with a clear understanding of the core components/value propositions of Ripple's product portfolio.
- Increase awareness of Ripple's product portfolio among prospective partners and industry leaders.
- Drive partner engagement by influencing well-rounded marketing initiatives, programs, and campaigns working with the broader marketing, design, comms, and developer growth teams.
- Optimally lead the strategy, coordination, and execution of fast paced product launches and initiatives.
- Work closely with the global events team to build and implement in-person experiences.
- Uncover and initiate new business opportunities and use cases by engaging with developers, conducting market research, and supervising driven and key crypto trends.
WHAT YOU'LL BRING:
- BA/BS degree
- 8+ years of work experience in Product Marketing within an ambitious environment
- Passionate and familiar with developers, cryptocurrency, and blockchain technology
- Experience in growing developer ecosystems
- Ability to implement with a lean team in a changing environment
- Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
- Proven track record to collaborate with others across functions in a highly matrixed organization
- Excel at simplifying sophisticated concepts in messaging and differentiated positioning
- Outstanding verbal and written communication skills
- Core abilities in strategy, positioning, and packaging
- Start-up experience is a plus.
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.