Social Content Creator - Rent the Runway

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

The Social Content Creator, reporting to the Senior Director of Community, is a critical and public-facing position at RTR. We are looking for a dynamic In-House Content Creator to become the Face Of our brand, serving as the cornerstone of our content strategy across social and digital platforms. This role is not just about content execution—it’s about deep integration, ownership, and building an authentic, first-person connection with our audience.

As the Face Of our social channels, you will drive TRUST, BRAND, PROCESS, and FASHION through internal programming, ensuring consistency, virality, and high engagement across content. You will host episodic content featuring guests, lead community conversations, and create high-impact social video content that aligns with the brand’s voice and mission.

What You’ll Do

• First-Person Content Creation: Own and host video content across our platforms, delivering a consistent and recognizable voice that fosters brand trust.
• Episodic Programming: Develop and execute weekly episodic content featuring guests, product launches, and brand education moments.
• Trend-Driven Storytelling: Leverage trending formats, viral hooks, and first-person storytelling to fuel audience growth and engagement.
• Growth-Hacking via Social Trends: Stay ahead of platform shifts, UGC styles, and emerging content trends to ensure relevance and community impact.
• Brand Trust & Education: Build authority by creating engaging content around product knowledge, styling, fit, and brand transparency.
• Fashion & Cultural Moments: Highlight Exclusive Design drops, new releases, and key cultural moments, ensuring they are exciting and discoverable on social.
• Collaboration with Internal Teams: Work closely with Creative, Video, Paid Media, and Influencer teams to ensure cross-functional alignment in content execution.
• On-Camera Presence & Hosting: Act as the brand’s lead host, delivering compelling on-camera moments that resonate with our community.

What Success Looks Like:

• Increased audience engagement, video views, and virality through high-energy, first-person storytelling.
• Growth in community trust and authority through educational, trend-driven, and relatable content.
• A stronger direct connection with our audience through episodic content and interactive social programming.
• A recognizable, consistent brand voice that enhances long-term brand identity and community-building.

What We’re Looking For:

• Deep experience in content creation—TikTok, Instagram Reels, and YouTube Shorts expertise is a must.
• A natural on-camera host—confident, relatable, and engaging.
• Strong storytelling skills—ability to turn product education into entertainment.
• Social-first mindset—always thinking about what’s next in content trends.

Experience in fashion, beauty, or lifestyle content is a plus.

• A strategic thinker—you understand both content execution and how it ties into a larger brand strategy.

Benefits:

• At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $134,000 to $150,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

Last updated: 23 hours ago