Red Hat's Marketing team is looking for a Vertical Sr. Specialist to join us in the Latin America region. In this role, you will be responsible for creating, developing, and implementing our integrated marketing campaigns for the Telecommunications vertical market across all digital and non-digital channels in LATAM.
As a Vertical Marketing Sr. Specialist, you will own multiple programs to generate awareness and demand generation of our open source solutions for the Telecommunication sector, supporting regional teams with campaign planning and content production requirements. Working within the Regional Demand Center team, this role will require working closely with the regional Sales, Field Marketing and Global Marketing teams to support strategy execution, campaigns and events planning, content creation, best practice sharing, and driving operational efficiencies.
This hands-on role requires working closely with the Sales team to develop a Marketing plan aligned to their business objectives and customer requirements, including the designing of Account Based Marketing plans to support Red Hat’s positioning and growth in key accounts. It also requires driving the creation of content assets to support regional campaigns and event execution, including: landing pages, customer emails, paid media, PR and social media. The successful candidate will have exceptional attention to detail, following the highest standards, and will be comfortable managing multiple projects to achieve Marketing goals in the region.
Come join a growing and exciting team responsible for the core Marketing for Red Hat’s products and solutions in Latin America.
What you will do:
Plan and execute multiple marketing programs that support our key business priorities for the Telecommunications market, ensuring end-to-end project management to successfully meet deadlines and deliver results
Work closely with regional Sales and Marketing teams to produce digital programs and regional events
Develop Account Based Marketing plans for regional key accounts
Interact with the Corporate team as main point of contact for programs execution (Spanish / Portuguese)
Orchestrate regional campaigns execution in LATAM jointly with Field Marketing teams
Manage local design agencies to create campaign pieces and digital components
Coordinate quarterly updates for Sales and Field Marketing Team on campaign status
Create regional programs to position our products and solutions for Telecommunications market according to LATAM stakeholders requirements
Maintain tight budget control on a quarterly and annual basis
Build strong relationships across regional Sales and Marketing teams to identify opportunities to share best practices, improve processes and drive operational efficiency
Drive and make recommendations regarding how to most effectively engage customers across digital channels (e.g. cadence, frequency, etc.) to support business objectives, and improve the customer experience.
What you will bring:
BS/MS degree in Marketing or a related field
Proven working experience in B2B Marketing with minimum 7 years experience working cross-functionally, within an international technical environment in a similar role.
Experience in marketing B2B technology products or services for Telecommunications industry preferred
Excellent project management and planning skills
Excellent communication skills. Effective presentation of information and strong communication skills for responding to and coordinating with senior stakeholders as necessary
Extremely well organized and detail oriented
Ability to manage time and juggle multiple priorities to execute high quality deliverables
Up-to-date with the latest trends and best practices in marketing for IT and Telecommunications market
Willingness to travel and ability to work independently and autonomously
Fluency in Spanish and English. Portuguese is a plus
About Red Hat
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.
Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.
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