Product Marketing Manager - Loop

About Loop

Loop is on a mission to unlock profits trapped in the supply chain and lower costs for consumers. Bad data and inefficient workflows create friction that limits working capital and raises costs for every supply chain stakeholder.

Loop’s modern audit and pay platform uses our domain-driven AI to harness the complexity of supply chain data and documentation. We improve transportation spend visibility so companies can control their costs and power profit. That is why industry leaders like J.P. Morgan Chase, Great Dane, Emerge, and Loadsmart work with Loop.

Our investors include J.P. Morgan, Index Ventures, Founders Fund, 8VC, Susa Ventures, Flexport, and 50 industry-leading angel investors. Our team brings subject matter expertise from companies like Uber, Google, Flexport, Meta, Samsara, Intuit, Rakuten, and long-standing industry leaders like C.H. Robinson.

About the Role

Loop is looking for a Product Marketing Manager who’s equal parts strategist and executor. You’ll be the force behind defining our product marketing vision and delivering the day-to-day assets that bring it to life. Reporting directly to the Head of Marketing, you’ll turn complex concepts into clear, compelling messaging that resonates with our target personas across logistics, fintech, and supply chain domains.

You’ll partner closely with teams across demand generation, sales, product, growth, and customer success—owning research, strategy, and execution. If you thrive in ambiguity, move fast, and love making the complex simple, you’ll fit right in.

Key Responsibilities

Strategy & Execution

• Define Loop’s product marketing strategy and execute the core deliverables
• Build and maintain buyer personas, value propositions, and messaging frameworks
• Conduct competitive and market research to inform positioning and GTM
• Create content across the funnel: sales decks, case studies, one-pagers, ROI tools, blog posts, whitepapers, ebooks, etc.
• Launch and manage customer marketing programs (e.g., newsletters, customer stories, win/loss analysis, references)
• Enable sales and customer success teams with the right tools, collateral, and product insights

Analytics & Optimization

• Measure impact of product marketing initiatives—impressions, engagement, pipeline, velocity, and adoption
• Analyze acquisition, conversion, and retention data to identify opportunities
• Recommend adjustments based on performance, analyst feedback, and market signals

What success looks like

• Messaging adopted across sales, marketing, and CS
• Tangible lift in impressions, engagement, and lead quality
• Increased awareness, stronger pipeline, and faster deal cycles

Requirements

Experience

• 5–8 years of product marketing experience (B2B enterprise preferred)
• Proven ability to lead cross-functional initiatives and own strategic narratives
• Hands-on execution skills—writing, project management, and stakeholder alignment
• Strong communicator—verbal, visual, and written
• CRM and marketing automation fluency (HubSpot preferred)
• Comfortable simplifying technical concepts for business audiences
• Passionate about AI, data, logistics, fintech, or supply chain innovation
• Self-directed, resourceful, and energized by fast-paced environments

Benefits & Perks

• Premium Medical, Dental, and Vision Insurance plans
• Insurance premiums covered 100% for you
• Unlimited PTO
• Generous professional development budget to feed your curiosity
• Physical and Mental fitness subsidies for yoga, meditation, gym, or ski memberships

Last updated: 2 hours ago