Associate Director-Marketing Research - Innovaccer

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Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions.  If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for a Head of  Market Research for our healthcare technology products catering to the US geography. If you have a background at a top consulting firm (e.g., MBB) or major SaaS organization, along with a proven record of shaping deep, data-driven white papers, high-impact research, and thought leadership pieces, this position will empower you to elevate Innovaccer’s market presence.

You will drive high-stakes strategic projects that rely on your analytical rigor, storytelling prowess, and strong understanding of value-based care. Collaborating closely with cross-functional teams, you’ll leverage your healthcare technology and marketing expertise to position our products effectively, differentiate us in a competitive landscape, and inform decision-making at the highest levels of our organization.

A Day in the Life

• Lead Advanced Research & Paper Development: Spearhead in-depth quantitative and qualitative research initiatives—from designing comprehensive surveys, stakeholder interviews & focus groups to producing consulting-grade white papers. Your outputs will influence C-suite thinking, inform thought leadership, and power our go-to-market strategies.
• Strategic Segmentation & Thought Leadership: Refine market segmentation frameworks to pinpoint high-potential opportunities across the healthcare ecosystem. Develop insight-rich content—blog posts, executive memos, and external research pieces—that exhibits extensive strategic depth and polish
• Synthesize Competitive Benchmarks & Recommendations: Continuously evaluate Innovaccer’s offerings against the broader market, creating structured analyses and strategic recommendations. Use these insights to enhance our solutions and guide forward-thinking product and marketing roadmaps.
• Cross-Functional Influence & Collaboration: Work closely with Product, Sales, Marketing, and Strategy teams to transform intricate research findings into actionable narratives. Provide executive-level guidance on positioning, differentiation, and messaging that resonates with multiple audience segments.
• Advanced Data Analytics: Leverage tools such as Excel, Power BI, Tableau, Python, or R to generate actionable insights from large datasets.
• Presentations and Reports: Craft polished presentations, executive summaries, and in-depth white papers that highlight research outcomes, guiding strategic decisions and reinforcing Innovaccer’s authority in healthcare technology.
• Thought Leadership
• Contribute to blog posts, external research publications, and webinars to enhance brand credibility.
• Develop top-tier marketing collateral, pitch decks, and sales enablement materials that reflect the rigor of consulting-level analysis.
• Market Vigilance: Stay ahead of emerging U.S. healthcare regulations, competitors’ movements, and new technologies in value-based care—ensuring our research priorities and market presence remain relevant and future-proof.

 What You Need

• 7+ years of relevant experience in market research, strategic consulting, or product marketing—with a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred, and a Master’s degree is a plus.
• Proven White Paper & Thought Leadership Expertise: Demonstrated ability to craft in-depth, influential white papers, executive summaries, or reports that resonate with senior stakeholders and establish brand authority.
• Technical Proficiency: Expert-level understanding of survey design, data analytics, and research methodologies.Experience with SPSS, SAS, Power BI, Tableau, Python, or R is a plus.
• Healthcare Insight: Solid understanding of value-based care models, healthcare payment reform, and healthcare industry trends in the U.S.
• Marketing & Strategy Execution: Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create high-impact research collateral, pitch decks, and sales enablement materials with the polished depth of consulting deliverables.
• Collaboration & Communication: Exceptional communication, interpersonal, and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise, consultative manner.
• Campaign & Analytics Tools: Familiarity with marketing automation platforms, CRM systems, and analytics tools is an advantage.
• Work Ethic: Self-motivated, results-oriented, and comfortable thriving in a fast-paced, dynamic environment.

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices 

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

Last updated: 20 hours ago