Sr Market Researcher - HoneyBook

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

HoneyBook is seeking a passionate and highly-skilled Sr. Market Researcher to join our growing Research team within the Product department. You’ll have the unique opportunity to shape how HoneyBook applies research to drive the internal growth strategy and launch creative, data-driven external messages that resonate with the market.

Reporting to the Sr. Manager, New Markets Research, you will be crucial in executing custom research initiatives that uncover deep insights about our market landscape, competitive positioning, and target audience needs. Your work will directly support strategic decisions across product development, marketing, and brand strategy by contributing to key research areas: market sizing, competitive analysis, macroeconomic trend tracking, customer segmentation, concept testing, and thought leadership-led reporting for marketing assets. 

You will collaborate closely with the Product Research team and cross-functional partners (Product, Marketing, Comms) to ensure robust market and member insights inform our point of view. This role will contribute significantly to HoneyBook's growth by helping us understand where to compete and how to win, ensuring our product and go-to-market strategies align with market realities. The ideal candidate will have a mixed-methods research background, with experience designing quantitative and qualitative studies that create compelling new stories that can position HoneyBook’s innovation for new market opportunities.

We operate on a hybrid schedule, which necessitates working out of our San Francisco office location 3 days a week.

Here are some things you’ll be working on:

• Conduct market research studies to gather data on market size, competitive dynamics, and potential customer segments, assisting Product and Marketing teams shape HoneyBook’s growth strategy.
• Execute research plans to identify target audience demographics, preferences, behaviors, and needs, helping translate findings into actionable insights.
• Apply various research methodologies, including survey design, qualitative interviews, focus group moderation, and third-party validation.
• Create external insights-driven assets for thought leadership marketing campaigns.
• Develop and maintain new research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Contribute to the competitive landscape analysis, identifying competitor strengths, weaknesses, and market positioning to drive strategic planning.
• Collaborate effectively with cross-functional team members, including Product Managers, Marketers, and UX Designers, to integrate research findings into their workflows.
• Prepare research reports, summaries, and presentations to share findings clearly and effectively with the internal team and relevant stakeholders.
• Monitor and report on emerging industry trends and disruptions relevant to HoneyBook's market and product strategy.
• Assist in the development and refinement of customer personas based on research data.
• Maintain organized documentation of research plans, data, and findings.

Here’s what you’ll need:

• At least 5 years of hands-on experience conducting market research and related product research projects (e.g., user research, buyer journey modeling, market opportunity analysis, product innovation recommendations).
• Curiosity, eagerness to learn, and a proactive approach to problem-solving.
• Deep understanding of various research methods, including qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, market data analysis) techniques.
• Experience executing end-to-end research projects, from planning and recruitment to data collection, analysis, and reporting.
• Proven ability to synthesize research data into clear insights and actionable recommendations.
• Exceptional ability to influence senior stakeholders via written, visual, and verbal communication. 
• Strong organizational skills and attention to detail, capable of managing multiple research tasks simultaneously.
• Experience working collaboratively within a team and with cross-functional partners, especially with product and marketing stakeholders.
• Adept at using research tools (e.g., survey platforms like Qualtrics and data analysis tools like R, MarketSight)
• Flexibility to collaborate effectively with remote teammates and customers across different time zones, with occasional travel to New York and Tel Aviv

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $130k-$140k, depending on experience and skills. 
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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Last updated: 18 hours ago