Sr. Lifecycle Marketing Associate - HomeLight

***** This role is based in San Francisco, CA - Office days are Wed and Thur *****

Who We Are

We’re building the future of real estate — today.

HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey, whether that’s finding a top agent, securing a competitive mortgage, or ensuring an on-time, easy close.

HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.

Who You Are

You have a strong background in email and lifecycle marketing, having built and managed marketing campaigns across multiple channels (email and SMS a must, push is a plus) and audiences (experience in B2B2C a strong plus).

You’re excited to push up your sleeves and write copy, build campaigns, and analyze results across audiences and segments. You’re experienced in managing multiple projects and deadlines at once and pride yourself on your attention to detail. You have strong written and verbal communication skills and are able to proactively and effectively manage stakeholder relationships and expectations across multiple projects.

This position will report to the Vice President of Marketing and will be based out of our San Francisco office on a hybrid-remote schedule.

What You’ll Do Here

• Improve activation, onboarding, and retention of our loan officers and real estate agents through engagement channels, including email, push, and in-app messaging
• Draft copy, build campaigns, and manage production for one-off, recurring, and triggered campaigns across all channels. 
• End-to-end management of seasonal calendar of engagement marketing campaigns from inception to execution
• Report on regular performance of seasonal campaigns, providing insights and recommendations for optimization

What You Bring

• 2-3+ years experience in engagement, lifecycle, and/or CRM marketing
• Experience using engagement marketing platforms to improve activation, onboarding, and retention of customers (Iterable, SendGrid, etc.) 
• Strong copywriting skills and excellent creativity
• Experience with A/B and multivariate testing 
• Strong analytical skills and a data-focused mentality
• An understanding of customer segmentation techniques and best practices
• Extremely organized with strong project management skills, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities
• Proven success with optimizing lifecycle marketing campaigns

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability,
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including professional development and sabbaticals!
• HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California.
Base Pay Range: $100,000.00 - $125,000.00, base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.

Let’s chat! 

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.

Last updated: 19 hours ago