Growth Marketing Manager - Gorgias
Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.
Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.
ABOUT THE TEAM
🤖 At Gorgias, the Demand Generation team is the tip of the spear of revenue generation. Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email, ads, customer referral, direct mail), rapidly scaling the ones that work, and supporting other departments with growth expectations (sales, partnership, events, etc.)
The team itself is composed of two main squads:
- Marketing Intelligence is responsible for growth experiments ideation, campaign management, data analysis, and copy creation. You’ll work with Rory Conroy https://www.linkedin.com/in/roryconroy-growth/
- Marketing Operations is responsible for implementing, scaling, and maintaining automated acquisition systems, and turning your craziest ideas into a reality. including data extraction and transformation. You’ll work with Growth Engineer such as Guillaume Aubert, https://www.linkedin.com/search/results/all/?keywords=guillaume%20aubert Victor Barre https://www.linkedin.com/search/results/all/?keywords=victor%20barre, Axel Ruiz https://www.linkedin.com/in/axel-ruiz-pla/ and Data Analyst such as Gonçalo Jardim https://www.linkedin.com/in/goncalo-jardim/
ABOUT THE ROLE
📊 In this role, you'll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels.
You'll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers, you'll develop automated and scalable revenue operations processes.
WHAT YOU'LL DO
- Develop automated strategies for customer acquisition, partnering with operations, marketing, sales, and partnership to drive step-function changes in outcomes.
- Run experiments to convert leads - you will generate ideas, define targeting, write copy, and scale the winners. You’ll also iterate on the go-to-market strategy, then test and measure the impact of your changes, scaling the most effective improvements.
- Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with overall company strategies.
- Find new data sources that will improve our messaging, targeting, and/or campaign timing.
- Craft highly personalized email copies tailored to diverse audience segments, utilizing internal data points and the signal you've developed. Continuously A/B test these copies, considering their deployment to 1 million prospects per quarter.
- Analyze data to understand what’s working and what's not - from reading through replies to writing SQL.
- Understand customer journeys - you can look at attribution and understand what interactions are meaningful in the customer journey to move people down the funnel.
Example of projects you’ll work on
- Boost our outbound email positive replies through A/B testing of current copies, building GPT prompts, collaborating with engineers to create new intent signals, and experimenting with best-in-class copywriting strategies.
- Oversee and enhance our referral campaigns by discovering inventive and personalized ways to reach out to customers (email, in-product, SMS, etc.), drawing on internal data like customers' employment history or their LinkedIn connections.
- Create innovative win-back multi-touch campaigns spanning ads, SMS, email, direct mail, events, and more, to re-engage closed or lost deals and churned customers.
Our Current Tools / Data Stack includes:
- Data Transformation: dbt
- BI Tools: Periscope
- Data Activation: Hightouch, Segment, Zapier
- Outreaches and Initiatives: Instantly.ai http://Instantly.ai, Lemlist, Customer.io http://Customer.io
- CRM: Hubspot
WHO YOU ARE
- 2+ years of experience doing both quantitative and qualitative work in a fast-paced environment, like founding a company or doing product/growth/engineering at a tech startup.
- Hackiness and product thinking. You’re able to balance shipping an MVP with building for scale.
- A hacker’s mentality with structured problem-solving skills. Revenue is your north star metric; you obsess over finding novel ways to drive revenue and eke out as much yield as possible from a given funnel.
- Eager to excel in the world of growth, willing to embrace challenging projects, and take ownership of business outcomes.
- Experience managing and executing complex projects cross-functionally across technical and business stakeholders.
- Ability to analyze data to drive business insights in SQL.
- Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them.
- Excellent written and verbal communication.
- You’re creative - you will think outside the box and build new approaches or ways of driving desired business outcomes. You’ll have the full support of a team.
- Competitive attitude: motivated by the idea of owning a number and winning.
- Proficient or strong interest in marketing automation, Python/Javascript, or web scraping is a plus
COMPANY PERKS AND BENEFITS:
- 🏖️ 5-week vacation
- 💰 13th and 14th salary included in the offer
- 🤕 Paid sick leave
- 🌏 6 weeks full remote/year
- 🧸 Paid parental leave (16 Weeks)
- 💻 MacBook Pro
- 🍽️ €300/month for lunch expenses (you’ll have your own Gorgias credit card)
- 🏥 Private healthcare covered 100% by Gorgias
- 💆🏻♀️ Get up to €700 to set up your workstation at home (working from home should feel breezy)
- 📚 Get up to €2000 of learning material and wellness support per year! This includes €1500 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a €500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
- 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!
MORE COOL THINGS TO KNOW ABOUT GORGIAS... 😁
- Raised our Series C-2 for $29M https://finance.yahoo.com/news/gorgias-raises-29m-funding-lead-120000497.htmlin May 2024
- We have a 4.3 rating on Glassdoor https://www.glassdoor.com/Overview/Working-at-Gorgias-CA-EI_IE2320711.11,21.htm & 4.7 Comparably culture score https://www.comparably.com/companies/gorgias
- Hear directly from customers https://apps.shopify.com/helpdesk#reviews why they love Gorgias
- Meet the team https://www.gorgias.com/about-us/meet-the-team and explore other jobs https://www.gorgias.com/about-us/jobs!
- Discover the Gorgias Platform https://www.youtube.com/watch?v=1vmZr3yD4yE
- Learn about our Compensation Policy https://www.gorgias.com/blog/international-saas-salary-calculator
DIVERSITY, EQUITY, AND INCLUSION AT GORGIAS
At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.
We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.
If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!
Last updated: 15 hours ago
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