Senior Manager, Retailer Dotcom - Glossier
Overview:
We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 10 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
You will be joining an agile organization and will be an integral member in growing the wholesale business. As the Manager of Retailer Dotcom, you will be a key partner both cross functionally and with our wholesale partners to execute the dotcom marketing strategy across retail partners. You will have the opportunity to collaborate on building the wholesale strategy to ensure we are achieving the Company’s goals.
6 Month Expectations
- Manage retailer.com - content and assets creation to ensure best in class experience, unique value channel differentiation, and audit product pages to make sure brand is best represented across omni channels
- Assist in the day-to-day online operations for brand presence on site, programming, top line sales, inventory as well as collaborating with the online retail partners on key performance indices.
- Assist in managing the coop marketing budget, specifically across sponsored products advertising investment across key retailers and brands and deploy, optimize, and measure paid search campaigns (this is a “hands on keyboard” role!)
- Deep understanding of how to drive ecommerce sales through marketing programs specifically with retail partners.
- Improve transparency into marketing performance by conducting KPI-driven reviews and driving accountability with data. Analyze campaign data and trends over time and report findings to Online leadership.
- Work with Creative and Marketing to plan retailer specific asset requests for product launches, copy, images, GWPs, promotions, category features, etc.
- Provides all assets to retail dotcoms
- Oversee the creation and execution of all promotional activities and merchandising strategy as well as sampling by account and category (launches and repromotes).
- Maintain product launch calendar and side by sides for each retailer website
- Own calendar and agendas for calls w/ retailers and internal teams as well as recap meetings
- Support implementation and QA of promotion plans for retail partners and measurement of online marketing/promotion success
- Assist team in deck development for key meetings and business reviews
12+ Month Expectations
- Able to balance program planning and execution with post program reporting. It is imperative that this person have very strong collaborative relationship competencies as working closely with Sales, Marketing, and Planning as well as the Retailer Buying and Merchandising Teams is critical to execute programs across channels (i.e. omni-channel)
- Lead and assist with relationship development with online retailers at the strategy level and also at the executional level
- Drive retailer.com business to achieve sales and Company goals (i.e. sales plan, rank, penetration, market share, etc.)
- Identifying and delivering incremental consumption opportunities in partnership with key Sell-In stakeholders.
- Proactively identify new opportunities and build recommendations to maximize sales via new ad groups, ad copy testing, landing page optimizations, and keyword expansion, bid adjustments, etc.
- Identify opportunities for partnerships with key retail media vendors or retailer media networks that deliver savings
- Gather data from retailers to supply site analytics and sales/program successes based on metrics set at the onset of campaigns
- Develop tools to track market shifts and changes in overall environment
QUALIFICATIONS
- 5+ years of online experience
- Experience working with Sephora
- eCommerce or catalog experience required
- Must be extremely organized, detail oriented, and possess the drive to succeed within a very competitive landscape
- Needs to be a creative and analytical thinker and problem solver, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
- Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner
In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:
- The estimated annual pay range for this role is $115,000-149,000
- There may be future opportunities for continued pay progression based on continued strong performance in the role.
- Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
- Learn more at the Glossier Career page.
Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.
NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
Last updated: 19 hours ago
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