Lead Partner Marketing Manager - FullStory
This role can be performed remotely anywhere within the United States.
As the Lead Partner Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives with Fullstory’s key technology and solution partners. You’ll work cross-functionally to drive joint marketing campaigns, create compelling co-branded content, and optimize go-to-market (GTM) strategies to maximize partner-driven revenue. This role requires a mix of strategic thinking, creativity, and executional excellence to strengthen our partner ecosystem and accelerate growth.
In a typical day, you might:
- Act as a partner evangelist and the primary point of contact for Partners inside the Marketing team.
- Identify where strategic partners should be incorporated and lead all new product introductions to the channel.
- Own Marketing-sponsored partner events and collaborate with the Partner team on Partner-sponsored events.
- Quarterback all content creation and promotion of partner-led solutions and Integrations across Marketing channels.
- Maximize all Marketing Development Funds (MDF) from partners and track ROI.
- Develop and execute partner marketing strategies that drive awareness, engagement, and revenue growth.
- Support Innovation days execution in collaboration with key stakeholders to deliver pipeline.
- Build and maintain strong relationships with partners, ensuring alignment on goals, messaging, and execution.
- Measure and report on the success of partner marketing programs, identifying areas for improvement.
Here’s what we’re looking for:
- 5-7+ years of experience in partner marketing, alliances, or channel marketing, preferably in SaaS or B2B tech.
- Strong project management skills with the ability to juggle multiple initiatives and stakeholders.
- Experience in developing and executing co-marketing programs with technology and agency partners.
- Excellent communication, storytelling, and relationship-building skills.
- Data-driven mindset with experience tracking and optimizing marketing performance.
- Ability to work cross-functionally and influence without direct authority.
- Passion for digital experience, analytics, and innovative marketing strategies.
The base salary for this position ranges between $130,000 - $155,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications.
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ABOUT FULLSTORY
Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.
How we support you:
Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:
- Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.
- Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
- Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
- Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
- Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
- Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
- Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.
- Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
- Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.
Fullstory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!
If you may require reasonable accommodations to participate in our job application or interview process, please contact accommodations@fullstory.com. Requests for accommodations will be treated confidentially.
Last updated: 22 hours ago
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