Campaign Architect - Formlabs

Build the next set of innovative and impactful marketing strategies and tactics as a Campaign Architect.  Solve problems ranging from how to get the broadest, most interesting / exciting way to drive exposure, to how do we best talk about our next gen game changing product(s)  

This role is perfect for a creative, analytical, and technically savvy professional who thrives at the intersection of marketing, data, and innovation.

At Formlabs you have the opportunity to build new products, new applications, and even markets for our products and company.  The Campaign Architect operates at the intersection of marketing, sales, engineering, and product, blending all the requirements and efforts of these teams into a cohesive strategy, plan, and ultimately creating impactful content, experiences, and value for the customer..    You’ll not only lead the charge in crafting impactful campaign strategies at Formlabs, but you’ll also play a pivotal role in building a brand and culture that inspires the world to see what’s possible with 3D printing.

The Job:

• Design and execute innovative, data-driven marketing initiatives that drive user acquisition, engagement, and conversions.
• Analyze campaign performance to identify trends, optimize ROI, and uncover new opportunities for growth.
• Develop, manage, and analyze A/B and multivariate tests to enhance campaign effectiveness and optimize the user experience.
• Plan and execute cross-channel marketing experiments to improve reach, engagement, and revenue.
• Collaborate with creative, product, and engineering teams to align on campaign goals and deliver compelling marketing strategies.
• Develop and oversee the creation of landing pages, ensuring seamless user experiences and measurable impact.
• Implement and maintain robust tracking systems to monitor campaign performance and growth metrics effectively.

You:

• Proven track record of architecting and executing successful marketing campaigns.
• Expertise in key marketing channels such as SEO, SEM, social media, and email marketing.
• Proficient in analytics tools like Google Analytics, Mixpanel, and Heap, with a strong ability to turn insights into actionable strategies.
• Detail-oriented problem solver, capable of breaking down complex initiatives into manageable, iterative projects.
• Advanced Excel skills for data analysis and visualization.
• Excellent written and verbal communication skills, with the ability to collaborate across teams.

Bonus Skills:

• Hands-on experience with marketing automation tools such as Marketo.
• Proficiency in setting up clickstream tracking and conducting A/B testing.
• Familiarity with CRM platforms like Salesforce, HubSpot, or Zoho.
• Experience with project management tools (e.g., Asana, Trello, or Basecamp).
• Skills in design software like Photoshop, Illustrator, or InDesign.

Our Perks & Benefits:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors 
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Last updated: 19 hours ago