Content Marketing Manager - Color
Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
Color Health is looking for a Content Marketing Manager to help effectively communicate Color’s story by creating thoughtfully crafted content that supports our brand, demand, and communications efforts by pulling out subject matter expertise throughout our organization, and helping manage the process and flow of different pieces of content as they get created, approved, published.
As a core part of the marketing team, you’ll lead and participate in collaborative efforts with several cross-functional teams to conceptualize, produce, and execute content for web (blogs, newsletters), social, 3rd party syndication (op-eds, webinars, guides), and other channels to effectively communicate our value proposition, build brand awareness, and generate quality leads, all while maintaining a consistent and authentic voice across platforms. Through regular performance analysis and trend tracking, you’ll continuously refine our content strategy to maximize impact and maintain a consistent and authentic voice across all platforms.
The ideal candidate is highly skilled at finding unique story angles for our brand and demand efforts, and can translate technical/clinical capabilities into customer benefits. You’ll excel in this role if you’re a natural collaborator, able to balance multiple projects at once, and contribute new ideas.
Last updated: 18 hours ago
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