SEM Manager - AppsFlyer

We’re looking for a hands-on SEM Manager to own and manage our global search marketing campaigns across Google and Bing Ads. This role is perfect for someone passionate about paid search, data-driven, and eager to integrate AI into every aspect of their work. You’ll be part of our high-performing paid team, working with talented marketers to push boundaries, drive measurable impact, and execute campaigns in 10 languages. If you love performance marketing, thrive on problem-solving, and are hungry for growth, this is the role for you.

What you'll do:

• Own the execution, optimization, and scaling of global SEM campaigns across Google and Bing Ads.
• Analyze campaign performance, conduct A/B testing, and implement data-driven optimizations to improve efficiency and ROI, with clearly defined success metrics.
• Leverage AI tools and automation to enhance campaign performance and continuously integrate innovative search strategies.
• Manage multilingual and multicultural campaign strategies, ensuring localization and relevance across global markets.
• Collaborate closely with creative, analytics, product marketing, and global teams to translate data into actionable insights and drive strategic decisions.
• Stay up-to-date with industry trends, platform updates, and emerging ad formats to keep our strategy ahead of the curve.

What you have:

• 2-3+ years of hands-on experience managing global SEM campaigns.
• Proven experience in B2B SaaS, with a strong understanding of how AI is transforming the search industry.
• Proficiency in AI-driven marketing, with hands-on experience using machine learning and automation tools.
• Experience managing campaigns across multiple languages and regions.
• Strong analytical skills—comfortable with data, reporting, and translating insights into performance improvements.
• Excellent communication and project management skills to drive cross-functional collaboration in a fast-paced environment.

Bonus Points:

• Experience in ad tech / the mobile marketing ecosystem or using AppsFlyer in the past
• Introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Last updated: 18 hours ago