Product Marketing Manager - AppsFlyer

Looking for a challenge?

How about marketing to marketers?

Not challenging enough? What if we add a dynamic, ever-changing global industry, rapidly evolving technologies, unmatched scale, and the need to make an impact across nearly every market worldwide? Intrigued? Then the AppsFlyer Marketing team might be the perfect place for you.

We’re seeking a stellar Product Marketing Manager (PMM), based in Israel or London, to lead our Product marketing efforts in Europe, the Middle East, Africa (EMEA), and Latin America (LATAM). In this role, you'll be responsible for deeply understanding these markets, their unique priorities, our products, positioning, and the competitive landscape. You'll be tasked with capitalizing on market opportunities, growing our customer base, and implementing strategies that drive sales effectiveness and business growth. Rather than looking at our offering in a silo; you'll understand how AppsFlyer addresses marketers’ needs across verticals and geographies.

This role is highly cross-functional, offering the chance to apply your product marketing expertise to make a substantial impact on our rapidly growing business.

What you'll do:

• Develop and execute regional, localized go-to-market strategies across EMEA and LATAM, ensuring alignment with global objectives while addressing regional nuances
• Develop and execute regional activation plans for product launches, including securing beta customers, featuring customer success stories, and activating through presentations, webinars, or roadshows
• Own regional messaging and positioning, and drive implementation across events, content, sales enablement assets, and other regional opportunities
• Leverage analytics and customer insights to craft evidence-based strategies, ensuring decisions and priorities are driven by data and aligned with measurable business outcomes
• Collaborate with sales teams to formulate and execute sales strategies, equipping them with the necessary tools, materials, and insights to position and sell both new and core products effectively
• Collaborate with customers in your region to build impactful success stories and video testimonials, aligning them with product GTM strategies and highlighting the value they derive from our platform

What you have:

• 3-5 years experience in Product Marketing, ideally in B2B or SaaS, with a track record of success across regions such as EMEA and LATAM
• Bachelor’s degree or higher in marketing, computer science, business, or related area
• Experienced in working in global, cross-functional teams involving product, marketing, sales, and customer success globally
• Strong understanding of go-to-market strategies, with the ability to localize global objectives while meeting regional needs
• Excellent written, visual communications and presentation skills
• Data-driven mentality: Experience leveraging data and insights to drive business decisions and measurable outcomes
• Fluent in English and at least one additional language relevant to the region (preferred but not required)
• A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere.

Bonus Points:

• Introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Last updated: 19 hours ago