Marketing Lead - AppsFlyer

AppsFlyer is evolving its go-to-market strategy by driving growth through new business engines. One predominant example is the Creative Optimization Suite. To accelerate this expansion, we are looking for a Marketing Lead to drive go-to-market efforts, market penetration, and customer adoption of our Creative Optimization suite.
This role requires a full-stack marketing professional with a proven track record of launching and scaling new product offerings from 0-1 in competitive markets. You will lead cross-functional initiatives, craft compelling positioning and messaging, and drive measurable impact through data-driven marketing strategies.
If you're a strategic, hands-on leader who thrives in fast-moving environments and loves the challenge of building market presence for emerging products, this opportunity is for you.

What you'll do:

• Own and execute the go-to-market strategy for the Creative Optimization suite, from market entry to scale.
• Develop strategic positioning and messaging that differentiates AppsFlyer’s Creative Optimization solutions in the market.
• Lead and collaborate cross-functionally with product, sales, customer success, and marketing teams to drive awareness, adoption, and revenue impact.
• Define and implement multi-channel marketing campaigns, including ABM, field marketing, and product marketing strategies to engage key audiences.
• Be hands-on—execute impactful marketing programs while developing scalable frameworks for future growth.
• Leverage data-driven decision-making to analyze campaign performance, market trends, and customer feedback, iterating on strategies to optimize results.
• Act as a thought leader, producing compelling content, webinars, and industry insights that establish AppsFlyer as a leader in creative optimization.

What you have:

• 7+ years of B2B/SaaS marketing experience, with a strong focus on go-to-market strategy and execution.
• Proven track record of launching and scaling new products from 0-1, ideally in a market penetration or startup-like environment.
• Strong leadership skills—capable of driving execution without direct authority while inspiring and mobilizing teams.
• Excellent communication and storytelling abilities, with a knack for turning complex concepts into compelling narratives.
• Strategic mindset—big-picture thinking combined with a data-driven, results-oriented approach.
• Hands-on experience with ABM, demand generation, field marketing, and product marketing strategies.
• Resilience and adaptability—thriving in fast-paced environments, tackling challenges with a growth-oriented mindset.
• Deep market understanding—insights into customer needs, competitive landscape, and industry trends.

Bonus Points:

• A great sense of humor.
• Experience working with creative optimization tools, ad tech, or marketing analytics.
• Entrepreneurial experience or a startup background.
• Familiarity with the marketing technology (MarTech) industry.
• Strong project management skills, with experience leading complex, multi-stakeholder initiatives.
• Being referred by an AppsFlyer team member.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Last updated: 19 hours ago