Sr Manager, Copy & Content Strategy Manager - Allbirds

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a footwear brand with roots in New Zealand and our headquarters in San Francisco.  Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

Where we need help

Bring your voice to the Allbirds Creative Studio. The Allbirds Creative Studio is a multidisciplinary group of talented creatives that obsess over bringing the Allbirds brand to life. We’re looking for a talented copywriter who can help to evolve our brand voice, and develop copy for a variety of needs across channels. This person will also partner with channel leads and Art Directors to shape channel specific content strategies. This person should be able to write copy that’s fun and witty, but also make complicated subjects like sustainability feel simple and approachable. 

What does the job entail?

• Creating advertising concepts for key hero moments and product launches
• Responsible for developing our content strategy
• Develop, and implement our brand voice system 
• Write compelling brand-right copy that's tailored to the needs of different marketing channels
• Partner with channel leads to develop content and messaging strategies 
• Support the global and local teams in asset and content creation
• Supporting the Creative Director on the creation of concepts and executions
• Manage and mentor a team of writers, helping map out areas for career growth
• Partner closely with other disciplines within the Creative team (including Brand Design, Copy, Production, and Retail) as well as other key stakeholders throughout Allbirds to ensure cross-functional integration and strategic implementation of the Allbirds brand
• Set an example of creative excellence that inspires and guides a team of creatives to always reach for the highest brand standards
• Establish and reinforce consistent design systems across platforms
• Leading and participating in brainstorming sessions
• Managing and supervising multiple projects and teams
• Ensuring resources are allocated appropriately to project needs

More practical skills needed:

• Bachelor’s degree in Communication, Marketing, Writing, or a related field is required.
• 5-7 years of creative design work experience, with a proven track record of high-quality design and content creation
• Mastery of the process that takes the insights from a product, markets, and customers and pushes it from concept to execution - storyboard - location - casting - styling - photography, and film
• Proven ability to lead, motivate and inspire a diverse creative team of designers and writers, as well as develop designers from a technical perspective
• Strong, creative design sense for premium products, ideally in the fashion or lifestyle category
• Practical experience managing a global brand and collaborating with various stakeholders to balance global consistency with local relevancy
• Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities with limited oversight
• Excellent communication and presentation skills
• Can thrive in a fast-paced, highly dynamic environment
• Can work independently and is a stickler for details and deadlines 
• Proficient with Google Suite and Figma. 
• Passion for our mission of sustainability - Doing better things in a better way. 

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 15 lbs frequently and up to 25 lbs occasionally.

What do we offer?

The pay range for this role is: $142,000 - $150,000 and is required to be based out of our San Francisco, CA corporate office. 

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligibile dependents. 
• Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
• 100% Company paid OneMedical memberships available for members of certain medical plans. 
• Company HSA contribution for enrolled HSA members.
• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
• Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
• Support benefits through Modern Health (free mental health benefit with coaching and therapy sessions), Employee Assistance Program and more.
• Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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Last updated: 14 hours ago